This new promotion, carried out by Wieden + Kennedy, extremely requires a difficult glance at the problems away from relationship now
If you’d questioned me a few weeks ago easily was selecting some thing OkCupid was required to provide, I’d answer which have an effective resounding “zero.” I am not the web based dating specialist of the workplace and you will according to my personal minimal experience while the stories regarding family unit members and you can acquaintances, the results regarding matchmaking often include outright awful in order to “meh.”
That is why OkCupid entirely amazed and you will pleased me towards the release of their this new promotion. The new strategy uses vibrant, fun, often a little unique pictures and you can prominently keeps brand new acronym “DTF”, and then make such adverts provocative and hard to ignore. The good thing? OkCupid reimagines one to F term that have the new sentences that replace the meaning in order to energizing possibilities such as for instance “down to be fabulous” or “as a result of flea industry.”

